Nina Montironi, Antonio Arocho Hernandez, Olga Dogadkina, Damara Silva Ingles, Philippa Louis
The Hololux is a mixed reality luxury experience. Through a mixed reality headset you will be able to access a 3d digitally created environment that will really give you an idea of both the brand identity and the garments you are shopping. In one physical store you will be able to browse 350 brands from the net a porter archive. We are putting together the experience of shopping in a flagship store with the privacy and convenience of an ecommerce, all in a luxury designed physical space.